In reply, Bill Newlands, president and chief executive and CEO of Constellation Brands, Corona’s owner in the US, fired back at the attacks in a Friday statement.
“Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” Newlands said of the COVID-19 outbreak. “It’s extremely unfortunate that recent misinformation about the impact of this virus on our business has been circulating in traditional and social media without further investigation or validation.”
“These claims simply do not reflect our business performance and consumer sentiment, which includes feedback from our distributor and retailer partners across the country. We’ve seen no impact to our people, facilities or operations and our business continues to perform very well,” he argued.
“Unlike many of our competitors, sales of our beer brands are focused almost entirely on the U.S. market. Our company does not have much exposure to international markets such as China that have been most impacted by this situation,” Newlands continued. “I’m extremely proud of the efforts of our team. We’ve built good momentum as we gear up for the upcoming summer selling season.”
Despite the controversy over its recent tweet, brand officials at Corona USA will continue moving forward with a “marketing push” for Corona Hard Seltzer, CNBC reports. According to the outlet, a TV ad for Corona Hard Seltzer has already hit airwaves, though the spot allegedly doesn’t include the “coming ashore” spin.