It’s never particularly easy to raise a round of venture capital — but I think most experienced founders will tell you it’s not quite as bad the second or third time around, when you’ve got some experience under your belt and a track record to present to VCs.
It helps if you’re male too, at least according to all the data out there on the gender funding gap in VC.
The leadership team at OODA Health, a startup developing technology to make the U.S. healthcare payment system more efficient, is both male and experienced. But unlike most companies of that nature, OODA decided to raise money for the business only from VC firms that have at least one female leader, a solution to one of tech’s greatest problems that is oft suggested and rarely executed.
“‘Brotopia’ really hit me hard,” OODA Health co-founder and CEO Giovanni Colella told TechCrunch.